Lead conversion is where we take someone who has shown an interest in what you do, and turn them into a paying customer. We open a relationship and help them for as long as we can. They become a profitable, repeat customer who is so happy that they refer you to their friends and colleagues.
Turning someone from ‘interested’ to ‘customer’ is a big, important step in the sales cycle.
It’s so important that we’ve created an entire methodology and specialisation around it. We call it a response funnel.
We need to move leads through a sales process quickly, but also offering everything that a potential customer needs before they’re happy to pay you.